BC

• Published:May 26th, 2008
• Comments:No Comment
• Category:Online Advertising

Search Engine Optimisation

Search engine optimisation or more commonly know as SEO. Is the process of modification to a website so it will rank better in the search engine results page. This technique of marketing is only starting to boom in Australia. This is due to the small amount of Australian websites compared to international websites. My advice is get your website optimised and ranking early so when all the other businesses realise that seo is an effective form of marketing endorsed by Google. “Read More” In this document Google explains tips that will help you find a quality SEO firm that will aid your site rather than turn it into spam. Search Engine Optimisation cannot target every keyword. Most SEO firms will guarantee you top 10 placements. But this cannot be guaranteed especially number 1 placement. This can only be guaranteed in pay per click advertising. This can end up very costly over a long period of time.

Pay per Click Advertising

Pay per click advertising also known as PPC is a service offered by Google and yahoo. You basically bid on a keyword. Highest bid gets displayed first trailed by second and third etc. The more competitive keywords like ‘marketing’ or ‘SEO’ can have a very pricey bid amount.

This can be advantageous for keywords you can’t rank for in search engine optimisation. It is also great for geo targeting and ensuring that you get clean relevant traffic compared to noisy un-relevant traffic. You should invest in both PPC search engines, Google and yahoo. As they both have there advantages.

Google Adwords

Adwords has been on the market for quite a while. A huge amount of websites use it to get traffic. It’s a pretty simple way to get traffic and quite effective for marketing. Your ads also get shown on website that use Adsense. A Google product for displaying Adwords ads on websites. However in Australia you should also use the other PPC Company.

Yahoo Search Marketing

Fairly new and quite different about there strategy. Yahoo Search Marketing displays your ads on many Australian websites like yahoo7 and ninemsn. Currently its not very well known so the initial bid amount is much lower than in adsense. So my advice is get into yahoo search marketing while its very cheap, because it won’t be cheap for much longer.

Banner Advertising

Banner advertising has been around for years. And went through a stage where it used to be very annoying. However online advertising agencies display very high quality ads that are from very reputable companies so users are no longer afraid clicking the ads. So when your Ad is displayed you are assured that you will get clean traffic.

Directories

Directories are the easiest and simplest form of online advertising. It basically involves you adding your website into a directory of websites. So that people who are seeking a certain business can navigate to your page and voila your listing is there. Most directories are free and offer some return with link popularity which is one technique used in modern SEO. You can also use Australian directories for highly targeted traffic.